Lowe’s How To

Lowe’s came to Blue Chalk to develop a series of short videos that playfully and informatively guide homeowners through a household DIY project. Originally named Destination Renovation, then subsequently rebranded to Lowe’s How To, the videos featured kitchen, bathroom, outdoors, and other household projects.

My role was to develop and execute the look and feel of the graphics and animation within the Lowe’s brand guidelines. I worked with producers and editors to develop a basic toolkit of graphics, including title cards, chapter cards, lower thirds, and on-screen tips as well as whatever bespoke graphics each episode called for.

Text Graphics

Miscellaneous Graphics

Credits

Ty Boespflug, Talent
Jesse Crowell, Creative Director
Cheyenne Thorpe, Talent
Shain Brenden, Talent
Julianne Sato-Parker, Director / Producer
Brooke Herbert, Director
Caroline Weaver, Associate Producer / Editor
Hunter Hampton, Director of Photography
Sean Khuon-Paige, Assistant Camera
Jim Cooke, Sound Mixer