On November 20, 2023, Blue Chalk Media celebrated its 10th anniversary. In the months leading up to it, I got to design the visual language for the 10 year celebration and the “10 Stories for 10 Years” social campaign leading up to the release of the new 10 Year Reel, “What Lasts.” I designed logos, social media templates, GIFs, video overlays, posters, and more. I edited social cutdowns. I also pitched the idea of including risograph prints as part of the campaign, which would be used as client and staff gifts.
Campaign Logo Lockup
10 Stories for 10 Years Social Posts
Instagram Templates
Post 1, Video Introduction (1x1)
Post 2, Behind-the-Scenes (1x1)
Posters
Zine design by Miró Merrill, Illustration by José Márquez, Printed at OutletPDX
Reel Thumbnail
Scrapped Ideas
At the beginning of projects, I always love coming up with a ton of ideas and then whittling it down and expanding from there. Since this was an internal project, I had the opportunity to explore a lot of different directions and have some fun with it. Naturally, a lot of scrapped ideas are borne out of this process.
Credits
Creative Directors: Kenzie Bruce & Jesse Crowell
Design & Motion: Conner Lee
Social: Ruth Aravena
Additional Design: Miró Merrill
Zine Illustration: José Márquez