Heart of the City

Brenton and Estevan of LvL Films came to me looking for help with the on-screen typography and motion graphics for their multi-part SF Travel series about San Francisco’s neighborhoods. After getting a sense of their vision for the series, I developed a few different options. We ultimately went with a bold and integrated look that involved large, condensed type immersed into the scene using rotoscoping, motion tracking, and/or styling that matched the atmosphere of the scene.

View the entire series on SF Travel.

Business Names & Locations

 

Lower Thirds

 

Credits

Editor: David Camarena
Additional Editor: Jackie Lee
Color by: Roast n' Post
Colorist: Sean Wells
Post-Producer: Crystal Villamayor
Color Assistant: Rachel Valdivia
Color Assistant: Blake Henderson
Design & Motion Graphics: Conner Lee

Client: SF Travel
Studio: LvL Films
Co-Director + EP: Brenton Gieser
Co-Director + EP: Estevan Padilla
Director of Photography: Chad Leto
1st AC: Rory Brennan
Gaffer: Xavier Gomez
Sound: Blake Henderson
Additional Photography: David Topete
Production Assistant: Dae Philpot
Production Assistant: Rahbar Khan
Production Assistant: Juan Topete